Do Comedy Gimmicks Belong in Wrestling?

I want you to think about that question for a moment before you read the rest of the article.

Santino Marella and The “Great” Khali. Hornswoggle. Tons of Funk. Los Luchadores. The BroMans.

None of these names are really jumping off the page, are they?

There’s a pretty good reason for that: Comedy Gimmicks don’t really get much respect. Is that fair? Absolutely not. These are, with the exception of Khali, and arguably Hornswoggle, talented wrestlers who don’t get a lot of opportunity to showcase their talents in the ring. Or, if they do, it’s in a limited capacity, jobbing to another team or another wrestler. They have the toughest job in professional wrestling: Making others look good, and being funny while doing it.

Traditionally, comedy gimmicks have been the death knell of a career (or at least a stint with a particular company). Mike Shaw was a talented big man who took the name Bastion Booger. He lasted a half a year in the WWE (then WWF) before being released in early 1994.

Dale Torborg debuted as the KISS Demon in 1998, and lasted barely until 2000 before they mercifully ended the gimmick, and he was released from WCW. Afterwards, Torborg would turn to strength and conditioning coaching for the Montreal Expos after a blip in the WWE (then WWF) in 2001. That’s right, the KISS Demon was so freaking terrible, it caused Torborg to go to baseball.

Glenn Jacobs was saddled with the ridiculous gimmick of a demented dentist named Dr. Isaac Yankem, DDS. He lasted barely four months (June 1995 – September 1995) with the gimmick before heading out as the Fake Diesel. Eventually Jacobs jumped out as the Kane we know and love today.

I won’t even bother with the history of the Gobbledy Gooker, save that he was played by Eddie Guerrero’s older brother Hector. Let that sink in for a minute.

There’s very few comedy gimmicks that have genuinely succeeded in any company. Sure, a few have gotten over, if only from cheap laughs and filler. (Santino, I’m looking at you, and your crotch sock. Give Mr. Socko back to Mankind and get serious.) But most have just failed on every level, this includes the more recent rash of comedic gimmicks, as well.

Brodus Clay was built up as the next big unstoppable force. He was built as a man who could threaten every wrestler on the WWE roster. What’s he doing now?

He’s wearing Stegosaurus spines on his tights.

Albert—sorry, Tensai—was also billed as a threat to the entire roster. Returning after a successful stint in Japan as having assimilated into Japanese culture, Lord Tensai was supposed to be the next big thing. What’s he doing now?

Languishing in jobber hell with Brodus Clay as Tons of Funk. They’re barely ever on TV, and only then if WWE needs a quick filler match.

The “Great” Khali… well, he can’t wrestle, he can’t talk, and can barely walk. He lumbers to the ring, and botches his way through matches. Sin Cara has less botches than Khali, and that’s saying something. Where is he?

He’s used as an extra in gimmick tag teams. Need someone for Natalya to have a mixed-tag with? Sure, put the tree trunk in there. Santino need a tag team partner? Yup, totem pole’s got your back.

Speaking of Santino, he’s arguably the most successful comedy act in the WWE. He’s a surprisingly canny technical wrestler. He’s got chops. But they saddle him with this ludicrous, over-exaggerated Italian accent/mannerisms gimmick, and it just won’t go away. WWE had a fantastic opportunity to bring him back as a serious wrestler, and a serious contender for the Intercontinental or US Championships. What do they do?

They bring back the damn “Cobra”.

It’s a tired gimmick. It was a tired gimmick to begin with.

Los Matadores? Okay, now we’re just getting insulting. Not only insulting to our intelligence, but to Mexican culture, Primo, Epico, and the poor bastard they have dressed up as “El Torito”. Honestly, up until their entrance for Hell in a Cell while I’m writing this, I’d completely forgotten about them.

What about Hornswoggle? Honestly, I think Vince McMahon just finds little people funny.

They’re not funny by nature, Vince. They’re people. It’s just insulting at this point.

There’s a ray of light at the end of this article, though. There’s one last tag team I mentioned that I haven’t covered: The BroMans, Jessie Godderz and Robbie E. Talented wrestlers, saddled with a sad, sad gimmick. They’re billed as guidos, looking like they’re from the Jersey shore, spray tan and all. Even with that ridiculous gimmick, they’re over in TNA. TNA has actually even gone so far as to take a chance and give Godderz and Robbie a run with the titles.

Do comedy gimmicks kill careers? No. Not always, at least. There are a lot of talented men and women who hold comedy gimmicks and their skills shine through. Eventually they may shed that gimmick, transcend it and turn into something better (Kane). Or turn it into a lengthy career, even if they shouldn’t (Santino).

Should comedy gimmicks go away? No. Should they evolve? Absolutely.

The trouble here is that comedy gimmicks are aimed entirely at hooking a demographic that the wrestling organizations (or at least WWE) shouldn’t even be aiming at: Young kids. Do you really want to hook the youngest generation and get them into wrestling? Aim at teenagers. When you were young, who did you look up to, want to be like? The older kids, the teenagers. You idolized them just like I did, right? If they liked something, it had to be cool.

Let them evolve, and the possibilities grow. Mature the humor, cut the fart jokes (poor Natalya), cut the “Cobra”, and let the wrestlers shine in the ring. You’ll be glad you did.

– Paul Clewell (@RazokKull)

Is Alberto Del Rio Really What the WWE needs for the Latin Demographic?

Alberto Del Rio is currently a top heel in the WWE. But I’ll be damned if I can figure out why. He has some charisma, there’s no real denying that, but he has yet to have a decent gimmick in the WWE that hasn’t made him hated for all the wrong reasons. His Mexican Aristocrat image just didn’t come off right. He was supposed to be the smug, arrogant heel, but many couldn’t even stand listening to him. He just didn’t seem to sell the image properly, just always talking about his “Destiny” to be the World Heavyweight Champion.

He had the look down, and he does have some in-ring ability. But in-ring ability alone doesn’t sell a gimmick. His mic work was flawed, at best, and it seemed that WWE Creative didn’t have any idea what to do with him. He was stuck in a pointless, meandering feud with Sheamus that lasted way longer than it should have (eight months). It seemed that WWE Creative had no idea what to do with Sheamus, either.

After a mercifully brief two month feud with Randy Orton in which he was still a heel, consistently talking about how he was the new “ah-pecks preeehdahtor” Del Rio turned face at Tables, Ladders, and Chairs on December 16th, saving his Personal Ring Announcer Ricardo Rodriguez and the Spanish announce team Carlos Cabrera and Marcelo Rodriguez from 3MB. Embracing the face image, he and Rodriguez made a surprisingly more palatable pairing, and I could even stand hearing Rodriguez announce Del Rio’s presence. He also finally gave up honking his horn idiotically while driving up in the expensive vehicles that WWE provided for him, eschewing the Mexican Aristocrat image for his more Man of the People image.

Following that incident were a few non-factor matches, and then a depressingly awful feud with Jack Swagger which mercifully ended in only four months. That was the last we would see of a face Del Rio, the turn would only last six months.

As far as I’m concerned, the highlight of Del Rio’s WWE career came at Payback on June 16th. During his match with the always underrated Dolph Ziggler, Del Rio and Ziggler made an astonishing double turn (Del Rio went heel, Ziggler heading face). Del Rio repeatedly and uncomprimisingly attacked Ziggler’s head after a recent concussion, showing his “ruthlessness” to defeat Ziggler and regain the World Heavyweight Championship.

After entering a feud with a returning Christian, Del Rio would sever ties with his long-time “friend” Ricardo Rodriguez in a vicious attack after a non-title loss to Christian. This came on the heels of Rodriguez returning from a wellness policy violation, putting the just returning Rodriguez back on the bench in July.

Rodriguez would return in August, and join up with a very over Rob Van Dam to feud with Del Rio, which brings us to the present.

Del Rio has so far failed to impress (at least me) with any feud he’s been in, and seems to have shaken the only real tie that made him tolerable (Rodriguez). As both heel and face, he’s been completely directionless, not having any meaningful feuds, and failing to put other wrestlers over when in losses.

The problem here is finding another Latin wrestler (or wrestlers) who can better put over for that demographic.

Currently the WWE has several Latino wrestlers on their roster: Camacho, who frankly, I’ve forgotten the WWE even has on the roster and suffers from usage of a stereotypical “macho latino” gimmick. Hunico, whom I’ve forgotten about as well unfortunately and suffers from the same gimmick as Camacho. Epico and Primo, who are set to debut as the doomed-to-fail gimmick of Los Luchadores. And the unfortunate Sin Cara, who has failed to get over on every level, and botched his works completely.

Slim pickings.

There are options out there. Carlito, for example, is still working the independent circuit. Though he would be difficult to put over after his stint in the WWE failed a bit. He was upper mid-card, but that was on his best day. Super Crazy is getting up there in years, at 39, he seems to be a bit too old to make a go of it, though we’ve seen a lot of production out of older wrestlers recently. Chris Jericho and RVD come to mind, both in their 40s. Juventud Guerrera is also an option, though his age is also a factor. Though, honestly, I wouldn’t mind seeing a reuniting of the Mexi-Cools.

My point is that there are other options out there than a tarnished star of Alberto Del Rio. He’s not the worst superstar to ever step into a WWE ring, but he’s certainly not the best.

At least he’s not talking about his “destiny” anymore.

Paul Clewell (@RazokKull)